To choose the main character you have to know your customers well or choose a single customer you want to meet with the story. Choose a character for the character that has certain things in common w

While the turning points increase the tension and provide an emotional effect in the punch line, the core statements of a narrative help to make a call to action plausible. Especially in branding and

The cliffhanger, which is often used in series in order not to lose the viewer at the end, offers a special method for building up tension. Weekly TV series manage to keep their audience for days or

If you like to sell something you need two fundamental things: An attractive product or offer and TRUST (!!) I used to work as a Sales Engineer in my early career and wanted to concentrate more on

Every human being is an egotist and is interested in himself. One more, the other less. This property as a survival instinct has led to the evolution of humans. We have to constantly weigh what thing

How do you align your positioning and offer to the market? Which niche and which customer would you start with if you had to fire the last shot of your flare rocket to be seen by a ship on the ope

But to build emotions in the first place, it is important that you are authentic in storytelling. Therefore, basically stories are better that you have experienced yourself or at least that can empat

Before we go into the basics of storytelling, let's take a look at the marketing goals. This will make sure that you tell the right story, which is not only entertaining and makes you look like the n

Anybody can tell a story if they really want to. This bonus part should help you to do it better. The difference between telling a story live on stage at an event or talking into a camera in a closed

The following example uses WordPress to explain how to integrate your Say Some Words video into your website. WordPress is a free content management system that allows the content of a website to be

In addition to the actual content, the way you present your story also comes into its own when you tell it. With this checklist you can check and optimize your voice and body language to suit your sp

Once you find your plot, the rest of your story is really just hard work. Many can't decide on a theme and are torn back and forth. Your plot doesn't have to be perfect, because good stories don't ne

Storytelling doesn't have to be long and time consuming. Short storys are king and in this example you will learn how easy it can be while creating many emotions. Feeling with the characters is by fa

In this tutorial, I'll give you an introduction on how to record and publish your Say Some Words video in six simple steps. You may change your settings at any time in your dashboard or replace your

A story can be simplified and classified by its "plot", similar to a technical drawing. The term originates from seafaring for the graphic representation of the ship's route, including external influ