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To choose the main character you have to know your customers well or choose a single customer you want to meet with the story. Choose a character for the character that has certain things in common w

Storytelling doesn't have to be long and time consuming. Short storys are king and in this example you will learn how easy it can be while creating many emotions. Feeling with the characters is by fa

In addition to the actual content, the way you present your story also comes into its own when you tell it. With this checklist you can check and optimize your voice and body language to suit your sp

Every human being is an egotist and is interested in himself. One more, the other less. This property as a survival instinct has led to the evolution of humans. We have to constantly weigh what thing

If you like to sell something you need two fundamental things: An attractive product or offer and TRUST (!!) I used to work as a Sales Engineer in my early career and wanted to concentrate more on

Anybody can tell a story if they really want to. This bonus part should help you to do it better. The difference between telling a story live on stage at an event or talking into a camera in a closed