To choose the main character you have to know your customers well or choose a single customer you want to meet with the story. Choose a character for the character that has certain things in common w

If you like to sell something you need two fundamental things: An attractive product or offer and TRUST (!!) I used to work as a Sales Engineer in my early career and wanted to concentrate more on

In addition to the actual content, the way you present your story also comes into its own when you tell it. With this checklist you can check and optimize your voice and body language to suit your sp

While the turning points increase the tension and provide an emotional effect in the punch line, the core statements of a narrative help to make a call to action plausible. Especially in branding and

Every human being is an egotist and is interested in himself. One more, the other less. This property as a survival instinct has led to the evolution of humans. We have to constantly weigh what thing

How do you align your positioning and offer to the market? Which niche and which customer would you start with if you had to fire the last shot of your flare rocket to be seen by a ship on the ope