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Once you find your plot, the rest of your story is really just hard work. Many can't decide on a theme and are torn back and forth. Your plot doesn't have to be perfect, because good stories don't ne

While the turning points increase the tension and provide an emotional effect in the punch line, the core statements of a narrative help to make a call to action plausible. Especially in branding and

Before we go into the basics of storytelling, let's take a look at the marketing goals. This will make sure that you tell the right story, which is not only entertaining and makes you look like the n

If you like to sell something you need two fundamental things: An attractive product or offer and TRUST (!!) I used to work as a Sales Engineer in my early career and wanted to concentrate more on